Digital marketing and SEO (search engine optimization) are online technological advances and online promotion tools and strategies that are usually compared with each other, are often pitted against each other, and at times are confused to be the same with each other even.
However, the truth is that these two online promotion tools and strategies, in point of fact, work together to enhance your company website’s online presence, searchability and visibility for the purpose of conversion of website traffic in to actual business profits and income.
Let us take a look at the definitions of the two online promotion tools and strategies, in brief, in order to at least clarify how different digital marketing and SEO are, starting off with the former.
What Is Digital Marketing?
To put it rather very simply, digital marketing is the promotion of a brand name and the products and services which it offers through online platform and electronic media.
Unlike traditional marketing and advertising campaigns in the physical world, in digital marketing, it is very much possible to monitor the progress and influence of your business online promotion strategies in real time. You can check the traffic driven to your company website, the number of views of you social media pages and accounts and how much following you have, the frequency of visits to your web pages, and which strategies are working and which are not, among numerous other outcome from your digital marketing efforts.
What Are the Most Common Digital Marketing Strategies?
There is an extensively wide range of digital marketing tactics and strategies.
Some of the most common are posts on blog sites, dissemination of e-books, advertising on social media platforms, blast-sending of online brochures, and of course, your company website. There too are email marketing and the pay-per-click tactic.
Why Is Digital Marketing Important to Your Business?
With the proliferation of IT, the internet and digital and online media, nearly all customers and clients of your business, existing and prospective alike, turn to and depend on the web to gain information about products or services which they are looking for.
Therefore, it is very important for your business to carve a niche in the digital and online world so that you will be able to reach and expand to more and larger market base.
Digital marketing is not responsible for advertising and convincing consumers to purchase your products or subscribe to your services but in so many instances, it also instantly leads to sales conversion because of online orders and online shopping.
Clients or patrons of your products and services who are convinced with the quality of what you are offering can easily share your company information and this passing on of information can very much go a long way which will hence be very beneficial to your business.
Digital marketing done correctly and properly is like advertising by “word-of-mouth” only this time it happens on the internet.
Let us now get a glimpse of the other popular online marketing tool that is SEO.
What is SEO?
SEO is the process by which your company website’s online presence, searchability and visibility is advanced and enhanced.
The main goal of SEO is to make your company website rank higher on search engine results pages (SERPs) which will then increase the amount of organic traffic driven to your web pages as they greatly succeed in doing on https://nickponte.com/. Check out this site to learn more.
SEO is actually an integral tactic in digital marketing. SEO practices are integrated in to digital marketing to arrive at the desired results which is to boost company website’s online presence, searchability and visibility.
Therefore, it is basically digital marketing strategies functioning with the aid of SEO practices and techniques.
The Online Success of Your Business Greatly Depends on Proper Integration of Digital Marketing and SEO.
There is hardly any question about the undeniable overlapping between digital marketing and SEO as essential tools to enhance your business visibility on the web.
As a business owner who wishes to take advantage of technological advances and online tools and maximize their utilization to build and further advance your company and brand name, it is very important that you identify and acknowledge the importance of these two online advertising components.
Upon arriving at better understanding of the online advertising techniques and tool, you are guaranteed of online success of your business. The need to go with the flow and watch out for any new developments and changes in digital marketing and SEO is also never to be discounted.